The hugely beneficial exercise of finding time for in-house projects is a common practice for good web design studios. In illo’s case, the team describe a valuable feeling of being untethered and not restricted in terms of creativity, a time to freely express their own personality. “An important feature that defines these works is that we have total freedom during our creation process,” reveals Giovanna Crise, illo’s Brand Developer. “Normally we need to cross-reference with the client, who will have, of course, some restrictions, such as a style, a colour palette or a budget etc. Usually, with the client, there is also a strict and determined timeline, one we have to stick to and the work is then developed thanks to regular feedback. Instead, in a studio project, we set…