Sienna Rose is a soul singer who has amassed nearly 3.5 million monthly listeners on Spotify since releasing her first single in 2024. One of her smoky, jazz-infused tracks, Into the Blue, has been played six million times. Yet according to streaming service Deezer, which has AI detection tools, Rose does not exist, and her music is computer-generated. Clues include the fact that she has never performed a gig, she has minimal presence on social media and many of her songs have a “telltale hiss” running through them.
The BBC has agreed to tailor-make “content” for YouTube. The landmark deal was struck after new figures showed that, last month, YouTube had, for the first time, more viewers in the UK than the BBC.…