Privacy experts are warning against new services that promise cash for data – platforms where consumers sell details directly into the data ecosystem.
With Facebook, Google and data brokers facing criticism over the way they disseminate data, startups sense an opportunity to cash in by letting consumers sell their own information to the data exchanges.
However, while the new companies – such as Datum, Ocean Protocol and Wibson, to name three – claim they are levelling the playing field by allowing consumers to profit, experts fear it will be a Pyrrhic victory.
“You can’t solve the problem of your personal data being bought, sold, and commoditised through the hands of unknown unscrupulous third parties by you yourself commoditising your personal data and selling it to unknown unscrupulous third parties,” said…
