Prepare to rub your eyes in disbelief. The world-renowned Museum of Illusions is officially making its way to the East Coast, set to transform the Gateway Theatre of Shopping into a playground of perception starting Saturday, 25 April 2026.
Following massive success in Johannesburg and Cape Town, the Durban launch marks a significant expansion for the global brand, which first sparked a visual revolution in Zagreb, Croatia, back in 2015. With outposts in heavy-hitting cities like New York, Paris, and Dubai, the museum has captivated millions by proving that seeing isn’t always believing.
Forget the “hushed tones” and “no-touch” policies of traditional galleries. This is a museum designed to be touched, entered, and thoroughly puzzled over. The Durban location will feature the brand’s signature “edutainment” approach, blending science and art…