MaximApril 2017的目錄

Serbian export Bo Krsmanovic is thankfully forgiving when you inevitably butcher her name. Bo, she says, “is short for Bojana, actually.” Then she patiently gives you the phonetic version of her surname: “Kras-MAN-o-vich.” She laughs before adding, “Nobody knows how to pronounce it. It’s a little bit annoying.” Be that as it may, Bo’s name is sure to become more familiar. In February of last year, the 25-year-old was a rookie in Sports Illustrated’s Swimsuit Issue; like beauties Claudia Schiffer, Laetitia Casta, and Alessandra Ambrosio before her, she’s landed major campaigns with Guess. And she’s prepared to be strategic about her assets. This winter, Bo graduated with a B.A. in economics from the Univerzitet of D�on Nezbit in her hometown of Belgrade. It’s been a whirlwind few years since the…

As former President George H. W. Bush looked on, referee Carl Cheffers turned to New England Patriots wide receiver Matthew Slater. “Captain, what is your choice?” he asked. Slater, a six-time Pro Bowl selection, has called heads every time he has participated in a coin toss for the past six years. Super Bowl LI was no different. Heads it was. Cheffers, playing in his first NFL championship, handed a silver-plated brass coin to President Bush, who flipped it into the air. Tails. Heads had come up 24 times in the 50 prior Super Bowls; tails landed 26—a virtual dead heat. This year, gamblers in Nevada wagered more than $138.5 million on the Super Bowl, according to figures released by the Nevada Gaming Control Board, more than ever before. At Caesars…

In 2006 a determined bidder paid more than $32,000 at auction for an old waxed-cotton motorcycle jacket once owned by the late actor Steve McQueen. It was a British-made Belstaff, and the brand itself was acquiring it for its archives. The iconic black Trialmaster model, purchased by the King of Cool in the 1960s, was one of his most prized possessions. It’s said the star once canceled a date with Ali MacGraw, his girlfriend at the time, to rewax the jacket, which he wore in several of the motorcycle endurance races he vastly preferred to acting. By the time of the McQueen auction, Belstaff had come to epitomize a certain sort of sporty British elegance and was well on its way to bona fide luxury-brand status. However, its beginnings were…

Giving up med school for a career in photography might be considered a questionable decision. But for Guido Argentini it’s proved to be a good one. First taking photos of his girlfriend as a hobby, the Italian is now one of Europe’s top photographers, regularly featured in leading publications. “We can only create beautiful images of subjects that we are really attracted to,” Argentini says. “I always loved women, and it is natural that they are the main subject of my work.” Argentini often sets a nude figure in a striking environment, creating a tension between these two components of an image. “The model and the setting must be in balance,” he says. “The goal of a photograph is no longer only to show a beautiful woman but to suggest…

When Land Rover ceased production of its latest Defender series last year, hard-core fans of the legendary off-roader were faced with a quandary: how to add a new one to their garage before they’re gone. Until Land Rover releases the next iteration of its military-inspired SUV, the best option is to check out the offerings of a specialty vehicle builder like Chelsea Truck Company, a British engineering company. Take the 2014 Chelsea Wide Track Defender 110 Double Cab Pickup. CTC outfitted this beast with features that balance the ruggedness of the original with the style of the swankiest Range Rover. Sporting a 2.2 TDCI engine producing 122 horsepower, this CTC Defender, priced around $75,000, claws over obstacles on 16-inch satin black Defend 68 alloy wheels and knobby Renegade tires. The…

24-HOUR PARTY PEOPLE With the rise of megaclubs and EDM, Las Vegas is the country’s best nightlife destination The emergence of EDM—electronic dance music, an umbrella term that covers subgenres including dubstep and house—has made partying as important to Las Vegas’ revenue as gambling. In 2014, seven of the top 10 nightclubs in the country were in Sin City. The city’s biggest clubs fight to book the top names in EDM—including Tiësto and Diplo—drawing crowds by the thousands. Meanwhile, popular day clubs, like the 54,500-square-foot Wet Republic at the MGM Grand, Rehab Beach Club in the Hard Rock Hotel & Casino, and Marquee Dayclub in the Cosmopolitan of Las Vegas, mean visitors never have to wait very long before the next party starts. King of the Strip since it opened…

Las Vegas is a place where you can basically do anything you want. The long omission has been snagging tickets to watch live major league sports. But that’s about to change with the arrival of the Vegas Golden Knights, the National Hockey League’s newest franchise. Scheduled to begin play in the 2017–18 season, the team is a guinea pig for other professional leagues considering a franchise in the desert. But for the team’s owner, Bill Foley, a financial services executive and alum of the United States Military Academy, the team represented something else: an opportunity that was too good to pass up. Eager for a new business challenge, Foley was first approached about a hockey team roughly three years ago by the Maloof brothers, Las Vegas casino moguls, who informed…

Like superheroes, every great company has a founding myth. Automobili Lamborghini’s origin story centers around a clash of midcentury Italian industrial titans: Ferruccio Lamborghini and Enzo Ferrari. Lamborghini was a successful entrepreneur who, legend has it, decided to reward himself for creating his eponymous tractor-manufacturing company with the purchase of a Ferrari sports car. But the clutch of his new possession proved troublesome, and when Lamborghini had his own company’s engineers troubleshoot the problem, he called for a meeting with Ferrari to offer the technical solution. The imperious Enzo Ferrari was outraged that a tractor maker would deign to tell him how to design his sports cars, and he sent Lamborghini on his way, telling him to focus on what he knew best. Instead, Lamborghini returned to Sant’Agata, outside Bologna,…

Connor McDavid grew up in Newmarket, Ontario, as a Toronto Maple Leafs fan. So you can imagine that, as a teenager, he would be psyched about going to the Air Canada Centre for a game between the Leafs and the Edmonton Oilers last November 1. He had a pretty good view of the action, too, given that he plays center for Edmonton. “I was so bad,” he says, stifling a giggle at the thought. “It might have been overexcitement. It was probably the worst game I’ve had this season.” That night was an aberration: McDavid, who turned 20 in January, is lighting up the National Hockey League this season and fulfilling the promise he showed as a 15-year-old, when Hockey Canada granted him “exceptional status” so he could turn pro…

In September 2013, Zappos CEO Tony Hsieh moved the company’s 1,600 employees into the former Las Vegas City Hall downtown, north of the Strip. The decision was symbolic of Hsieh’s wider ambition: to breathe life back into the city’s shattered central core. Hsieh, whose company was sold to Amazon in 2009 for $1.2 billion, invested $350 million in 2012 into a downtown revitalization venture—aptly called the Downtown Project—with funds allocated to real estate development, tech, arts, education, and loans to small businesses. Today Hsieh, who has a net worth of about $780 million, lives in an Airstream in a trailer park he also owns, complete with two alpacas, in the middle of downtown. Around him, the area is slowly coming to life. After World War II, downtown Vegas was the…

Casino mogul Sheldon Adelson’s big visions for changing Sin City were once decried by the city’s elite. But Adelson’s billion-dollar instincts—and his guts to follow through on them—have made him one of the most influential businessmen in the city and in the world. Adelson’s fortitude and resourcefulness were nurtured during his tough childhood in the working-class neighborhood of Dorchester in Boston, Massachusetts. A born entrepreneur, he quit college and went on to build the trade show business Comdex from the ground up, selling it in 1995 for $860 million—more than $500 million of which went to his personal fortune. In his early 60s, with an impressive nest egg, Adelson was nowhere near retiring, instead setting his sights on the glittering Las Vegas Strip. “He told me once, ‘I don’t play…

Quintessence—an object in its purest and most perfect form—is the term Ducati Motor Holding CEO Claudio Domenicali used to describe the 1299 Superleggera at the bike’s press unveiling. It’s an apt description. The bike, with a price tag of about $88,000, marks a turning point for the brand, a shift from being a motorcycle manufacturer to a facilitator of extreme experiences. If one of the 500 Superleggeras isn’t enough by itself, consider this: Each purchase includes an invitation to a racetrack event where owners will not only get to ride the 1299 but also one of Ducati’s own factory MOTUL FIM Superbike World Championship race bikes. The comparison will be interesting because the Superleggera is actually more advanced in many respects than the race bikes due to costcontainment rules banning…