It’s year-end and time for reflection on many fronts, ranging from the personal to the professional. In taking stock of Boating’s performance and formulating plans for creating content that our editorial team thinks will serve you best and believes you’ll find beneficial in the buying and owning of boats, I use many tools. One such tool is a software suite that tells me just about everything about anything we publish to the Web.
For any article, video or photo, I can see how many people viewed it, how many times it was viewed, what time of day it was viewed most, what day of the week it was viewed most, what was the most popular device used to view it, whether the visitors arrived from a link, a social stream…
