AMBER RUFFIN REALLY DIDN’T THINK THIS WAS GOING TO LAST.
In 2019, when the comedian and Late Night With Seth Meyers writer got the green light for her own Peacock late-night series, The Amber Ruffin Show, it was hard to ignore that late-night shows on streaming services don’t exactly have a stellar track record of success. Shows like The Break with Michelle Wolf and Patriot Act with Hasan Minha didn’t find lasting traction on Netflix. But Ruffin, ever the optimist, figured she’d have fun with it anyway.
“Let’s be honest, many late-night shows get created just to die,” says Ruffin, who leads Adweek’s Creative 100 Class of 2021. “We thought, we’re going to go down swinging. When we started, we thought, all right, party time! Let’s ride this until the…
