IT’S ALWAYS been tricky to understand what, exactly, it means to be nominated for Best New Artist at the Grammy Awards. The 2020 contenders make it less clear than ever. Nominees Billie Eilish, Lil Nas X, Lizzo, Maggie Rogers, Rosalía, Tank and the Bangas, Black Pumas, and Yola span the gamut in streams, sales, and audience size. Of the eight candidates, Lil Nas X has had the fastest rise. Funk duo Black Pumas are technically the newest artists, releasing their debut album in June 2019, while Lizzo has been putting out LPs since 2013. Eilish has roughly 1,000 times more streams and sales than Yola each week.
The Recording Academy, which selects nominees through an opaque, byzantine voting process, admits that Best New Artist “probably has the most complicated…
