Maximの November/ December 2024 の目次

Thirty years ago, the idea of ultra-expensive caps, hoodies and sneakers emblazoned with designer logos was unheard of. But once Supreme opened as the new kid on the block in Manhattan’s Soho neighborhood in 1994, the way people dress and what consumers perceive as covetable luxury irrevocably changed. Not that it was founder James Jebbia’s explicit agenda from the beginning. The U.S.-born, U.K.-raised one-time child actor returned to New York at age 19, where he found himself immersed in the city’s brewing subcultures and countercultures. Not to mention, he was inspired by what they were wearing. Around this time, in the mid 1980s, Jebbia landed a job at the New York outpost of influential Canadian boutique, Parachute, a downtown mecca that had become the go-to for the likes of Madonna,…

Trump’s American Dream Playbook So, what makes Donald Trump so memorable and impactful? There are many reasons, but a few stand out as being particularly Trumpesque. Brand Consistency: Trump has always associated his name with luxury, success and power, whether it be in real estate, television or politics. Media Savvy: Trump has demonstrated a keen understanding of media dynamics, often generating coverage through bold statements or actions. Simple, Memorable Messaging: From “You’re fired!” to “Make America Great Again,” Trump has excelled at creating catchy phrases that stick in the public consciousness. Personality-Driven Marketing: Trump has made himself the center of his brand, using his magnetic persona to attract a loyal following. Direct Communication: Trump has prioritized talking straight to his audience, bypassing traditional media channels and political jargon. Leveraging Luxury: Throughout…

“Viva Las Vegas! Viva Las Vegas!” an elated Max Verstappen could be heard howling through his headset to teammates as he crossed the checkered flag at last year’s inaugural Las Vegas Grand Prix. And while you could simply chalk that euphoria up to the Flying Dutchman securing his 18th win of the 2023 season, the reality was much more than that. For Verstappen famously blasted Sin City’s debut competition as “99 percent show, 1 percent sporting event” early on, but when all was said and done he’d markedly reversed his position on the Las Vegas spectacle. “I hope everyone enjoyed it, we definitely did,” gushed the threetime Drivers’ Champion. “Excited to come back here next year and try to do something similar.” Verstappen was not alone in his jubilation at…

In early 2021 Maxim had the honor of trekking to Palm Springs to drive a most unique creation, the Pininfarina Battista, across both the Palms to Pines Scenic Byway and Chuckwalla Valley Raceway. Built around the EV powertrain of the vaunted Rimac Nevera—you know, the fastest electric production car in the world—the Battista was the first creation from Automobili Pininfarina, the manufacturer offspring of legendary design house Pininfarina. And the Italian firm’s first foray into its own branded automobiles after it parted ways with Ferrari in 2012. Considering the beauty that Pininfarina blessed the automotive landscape with this past century—including such legendary Ferraris as the F40, Enzo, LaFerrari, as well as non–Prancing Horses like the Alfa Romeo Spider Duetto, Maserati GranTurismo and 1947 Cisitalia 202—it was all but predestined the…

According to “Forbes” magazine, Liberty Media Corporation, founded in its original incarnation by John C. Malone in 1991, now represents the world’s most valuable empire in sports, with its diverse portfolio of holdings in the category, amongst them Formula One, valued at a total of $18.22 billion. In its most recent full-year earnings report (as of press time), Liberty stated that revenue at its Formula One Group alone had jumped from $2.6 billion in 2022 to $3.2 billion in 2023. From the 1970s to the ’90s, Malone built up cable TV firm TCI as right-hand man to founder Bob Magness, becoming the CEO of the company in 1973 at just 32 years old; he sold the firm to AT&T in 1999 for more than $50 billion. Today the businessman, philanthropist…

In 2021, Ferrari unveiled the Daytona SP3, the latest creation in the Icona Series of ultra-exclusive cars offered only to the proudest and most prolific collectors of Prancing Horses. Rightfully so, as only true Ferraristi could appreciate the import of “Daytona” usage in an official nameplate. To them, the words “Ferrari Daytona” conjure images of the 365 BTB4, a trend-bucking grand tourer that debuted at the 1968 Paris Auto Salon just after the Maranello marque notched a historic 1-2-3 finish at the 1967 24 Hours of Daytona. Though the endurance race winners were non-homologated (i.e. not street legal) and largely unrelated prototypes, the temporal proximity to this triumph is what spurred the media to endow the 365 BTB4 with its better-known, albeit unofficial, moniker: Ferrari Daytona. “ONLY TRUE FERRARISTI COULD…

Wynn Las Vegas is back with a full 10 days of Ultimate Race Week programming. Last year’s festivities included a screening of the “Ferrari” film hosted by Patrick Dempsey, a highly exclusive red carpet soirée attended by drivers, and even a pop-up with seven-time Drivers’ Champion Lewis Hamilton. The Wynn Grid Club activation opens The Paddock Club to fans, offering them premier seating, a dedicated service manager, concierge services and private F1 experiences throughout the Ultimate Race Week, including practice sessions and qualifying in addition to the main race. “Our location at The Paddock Club provides guests the ideal vantage point to watch the race,” Wynn Resorts’ Brian Gullbrants promises Maxim, noting members will have unobstructed views of the first turn right off the grid—“where all the action is”—in addition…

“When my love of tennis started, I was a ball kid in my hometown of Basel. I used to watch the players with a sense of wonder. They were like giants to me and I began to dream. My dreams led me to work harder and I started to believe in myself. Some success brought me confidence and I was on my way to the most amazing journey that has led to this day. So, I want to thank you all from the bottom of my heart, to everyone around the world who has helped make the dreams of a young Swiss ball kid come true.” So signed off Roger Federer in a public letter to the global tennis community on September 15, 2022. The so-called “Swiss Maestro” had competed…

Only the all-American icon and pop-culture phenom whose catchphrase is “That’s hot” could bring this type of heat to Agent Provocateur’s latest campaign. Not merely the face of the upscale lingerie line’s Autumn/Winter 2024 collection, Paris Hilton stars as “The Provocateur,” the latest title bestowed on the mother, entrepreneur, activist, actress and DJ in celebration of Agent Provocateur’s 30th anniversary. Hilton also repurposed her evocative slogan, saying, “Agent Provocateur. Sexy. Iconic. Since 1994. AP girl for life. That’s hot.” “Modeling lingerie isn’t just about fashion and being hot—it’s about embodying empowerment, glamor and, of course, having fun with it,” Hilton explained further in a statement. “Preparing for The Provocateur campaign was all about getting into that mindset: embracing my inner strength, confidence and the undeniable allure that Agent Provocateur has…

COVER: Bomber jacket, cami and cargo pants, VICTORIA’S SECRET, victoriassecret.com; sunglasses, stylist’s own; ring, Congresswoman’s own. P. 8–9: Courtesy SONUS FABER, sonusfaber.com; WILSON AUDIO, wilsonaudio.com; BOW-ERS & WILKINS, bowerswilkins.com. P. 10–11: Courtesy RIVA YACHT, riva-yacht.com. P. 12–14: Courtesy ASSOU-LINE, assouline.com. P. 20–23: Courtesy AUTOMOBILI PININFARINA, automobili-pininfarina.com. P. 36–41: Courtesy TASCHEN, taschen.com. P. 42–49: Courtesy FERRARI, ferrari.com. P. 59: Blazer, GIOFFRÈ, gioffrefashion.com; pin, Congresswoman’s own. P. 61: Sweater, RALPH LAUREN, ralphlauren.com; cargo pants, VICTORIA’S SECRET, victoriassecret.com. P. 63: Blazer and waistcoat, GIOFFRÈ, gioffrefashion.com; pin, Congresswoman’s own. P. 64: Corset top and tulle skirt, VICTORIA’S SECRET, victoriassecret.com; sneakers, CONVERSE, converse.com. P. 66–67: Courtesy STEAK ‘N SHAKE, steaknshake.com. P. 71: Courtesy WYNN LAS VEGAS, wynnlasvegas.com. P. 72–77: Courtesy AGENT PRO-VOCATEUR, agentprovocateur.com.…