EXHIBIT A
£160, Vilebrequin at mrporter.com
“The material doesn’t feel that thick. I’d pay around a tenner.”
Bea, 28, Manchester
“I recognise the brand. £70?”
Shia, 26, Israel
“They’re just red. Nothing special.”
Olivia, 22, Oxford
“I really like these! I’d get them for my boyfriend if they were about £30.”
Molly, 32, Spain
EXHIBIT B
£16, topman.com
“I’d pay £10. I can’t see any difference between the two apart from the logo.”
Jenny, 25, Cambridge
“I’d rather see these on a guy. They’ve got a richer colour. £30?”
Kate, 18, Birmingham
“I’d buy these. They look and feel nicer. They’d do the job, but I think they’re more expensive.”
Jemima, 19, South Wales
What are you getting when you cough up 160 quid for a…
