E3 is all about expectations. The predictions, rumours and leaks start weeks, if not months ahead of time these days. Long before we head off for the airport, let alone sit down at our first press conference, we have a broad picture of what to expect from the show. Publishers and platform holders speak often about meeting their players’ expectations; their PR folks, always mindful of a potential crisis, talk about managing them.
The natural downside of that is everyone has pretty much made their minds up about something before it has even happened, which threatens to rather take the buzz out of the most exciting videogame event on the calendar. E3 wasn’t quite as enthralling this year as we’d hoped; we found an industry largely content to shut up…
