Steve Cropley recently said he’d rather have driven than flown S home from an event, even though it would have taken longer. He absolutely, resolutely, talked my language.
As I write I’m on an aeroplane. I love planes, enjoy being in the air and think modern aviation is one of humankind’s greatest achievements, shrinking the planet, letting us share knowledge, culture, you name it, like never before.
Yet it also gets on my tits like you wouldn’t believe because the experience is being continually pared back until it’s as close to the line marked ‘just bearable’ as customers will stomach.
Compare that with what the car industry tries to do. A new car won’t be more sparse than its predecessor. Every iteration will offer more features, more refinement, more polish,…
