A new proposal from a group of US Democratic senators, going under the title ‘Freedom from Facebook’, is seeking to make Facebook break off certain sub-brands into separate entities, and introduce features that will force the social giant to play nicer with competitors. This isn’t just a toothless political stunt either — the move is backed by a US$300M advertising campaign that will seek to build popular support for the idea, and the group has taken out full-page adverts in several major US newspapers.
The campaign’s homepage at freedomfromfb.com makes a pretty reasonable opening pitch: “Facebook has too much power over our lives and democracy. It’s time for us to take that power back.” To remedy this, it proposes, “The FTC should spin off Instagram, WhatsApp, and Messenger into competing…
