Adweekの May 28, 2018 の目次

If President Donald Trump wants to continue using his Twitter account, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling Wednesday. U.S. District Court for the Southern District of New York judge Naomi Reice Buchwald said that as the president, Trump’s Twitter feed is a “public forum” and that his blocking of Twitter users (including Stephen King, Rosie O’Donnell and Chrissy Teigen) with differing political viewpoints is a violation of the First Amendment, rejecting the president’s argument that his personal rights superseded those of the plaintiffs. The lawsuit was filed by the Knight First Amendment Institute at Columbia University, representing seven plaintiffs who were shut out on Twitter by the president. The organization’s executive director, Jameel Jaffer, said in a…

RADIO FLYER While headquarters for this all-American red wagon brand founded in 1917 are in Chicago, the wagons have been manufactured in China since 2004. RAWLINGS The official supplier of the Major Leagues has been turning out baseballs since 1907, but it makes them in Turrialba, Costa Rica. CONVERSE ALL-STARS Founded in Massachusetts in 1908, Converse was bought by Nike in 2003, which moved manufacturing to Asia.…

THE INSIGNIA The Adidas trefoil, developed in 1971 for its expansion into the apparel market, was designed to be easily recognized on the playing field—or anywhere. THE STRIPES The most distinguishing mark of the suit—the triple stripes, flanking both jacket and pants—were borrowed from the athletic shoes. THE FABRIC Born at the dawn of space-age fibers, today’s Beckenbauers are a blend of roughly equal parts polyester and cotton, keeping the wearer cool. Armie Hammer had had enough. When the 31-year-old star of James Ivory’s Call Me by Your Name was thrust onto the road for a pre-Oscars publicity tour, it dragged on for 14 months. Burned out and exhausted, Hammer entered a new phase in his life: He ditched his usually stylish wardrobe to wear nothing but tracksuits—principally, Adidas tracksuits.…

A recent opioid-abuse awareness ad isn’t just targeted at teens; it’s also written and directed by one. “Hey Charlie” is a nearly four-minute ad from the Christopher D. Smithers Foundation and Columbia University Medical Center, following a 17-year-old boy living in suburbia as he goes from a star athlete with good grades to abusing prescription pills and worse—almost in an instant. The narrative is the brainchild of high school senior Brinkley Smithers—the 18-year-old granddaughter of the philanthropic nonprofit’s founder and great-granddaughter of its namesake.…

I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and marketing has disrupted established channels, applying pressure to CMOs to find alternatives that are meaningful and valuable. Not helping matters is Wall Street’s relentless fixation on short-term results, which inhibit good marketers’ chances of cultivating success with any degree of runway. With greater consumer control and opportunity for ad avoidance comes a commensurate drop in brand loyalty, leading marketers to struggle mightily with how to best use behavioral data to foster a better one-to-one customer connection. You need to use the data—but more importantly, you need to use it responsibly. Recently, marketers have placed…

UNTIL A MONTH AGO, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like Soul-Cycle or Flywheel, the allure of sweating buckets and feverishly cycling en masse to the beat of Beyoncé as an all-too enthusiastic instructor shouts encouragement about “feeling the burn, baby!” eluded me. Mostly, I prefer to exercise alone. But there I was at Peloton’s New York cycling studio. Inside the windowless room one wall was lined with mirrors while discreetly located cameras trained on the high-octane instructor. We gathered on the sleek, steel, high-tech bicycles arranged in a semi-circle facing him. A Peloton employee helped me clip my shoes into the pedals and explained how to manipulate settings on the bike’s sweatproof touchscreen. Then the overheads dimmed,…

A conversation between Robert Kirkman, author of The Walking Dead comics, and his longtime producing and business partner, David Alpert, sounds like an improv routine. You’re on the edge of your seat listening to them finish each other’s sentences, and the discussion is beyond lively—it’s electrifying. After working with each other for more than 20 years, it’s clear the pair is still having fun. They’ve taken that energy to the production and distribution company they co-founded, Skybound Entertainment, where they have a slew of projects already developed and in the works. Kirkman and Alpert met at a comic book convention, where they became friends and business partners, going on to produce an animated show centered around Kirkman’s self-published comic book, Battle Pope. “There’s a similar entrepreneurial mode from both of…

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Nielsen announced on Tuesday that YouTube TV viewership at designated market area levels will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers and buyers with the most accurate and comprehensive TV viewing data possible. Whether on a computer or mobile device, if a viewer watches a live or time-shifted program at a national or a local level, Nielsen is able to count that viewing into the program’s standard TV ratings. The on-demand streaming subscription service and Nielsen signed an audience measurement partnership last summer, where the media measurement titan would provide YouTube TV DTVR ratings on a national level. Measurement on the local level appears to be the next…

SoulCycle Founded in 2006 by Elizabeth Cutler, Julie Rice (a former talent manager) and Ruth Zukerman with a single Manhattan studio. The trio revolutionized fitness, offering indoor cycling classes known as “spinning” in candlelit rooms set to high-energy music; a 45-minute class costs $34. Today, there are 89 locations in the U.S. and Canada. Equinox Fitness acquired SoulCycle in 2011, which reportedly netted Cutler and Rice $90 million each. Flywheel Sports Founded in 2010 by former SoulCycle co-founder Ruth Zukerman, it offers both indoor cycling and barre classes in 45 studios in the U.S. and two in Dubai starting at $36 a class. Last year, Flywheel launched its own $1,699 home-cycling platform, FLY Anywhere, with livestreaming classes to compete with Peloton. Orangetheory Fitness Founded in 2007 in Fort Lauderdale, Fla.…