If you ask Tess Holliday for her opinion on the current state of fashion and beauty marketing, be prepared for a long list of what’s wrong with the industry—and why even brands that appear to be inclusive need to do better. She would know: Holliday, a model, body positivity activist and founder of the Eff Your Beauty Standards movement, has worked with major brands like H&M, Benefit Cosmetics, eBay and ModCloth. She’s also an influencer with 1.7 million followers on Facebook, 1.5 million followers on Instagram and 65,300 followers on Twitter. So, suffice it to say, if Holliday has a problem with your marketing campaign, her more than 3 million followers are going to hear about it.
As she prepared for the release of her new book, The Not So…
