WHAT’S IN A name? Probably more than you realise, if you were eyeing up, say, a snappy electric hot hatch named Discharge, or a seven-seat electric SUV called the Cellulite.
So you probably wouldn’t have been queueing up like Elon worshippers to buy yourself a Wartburg, though there’s actually a lot more to this name than the unfortunate dermatological connotations. It originated with Castle Wartburg, which overlooks the German town of Eisenach (birthplace of Johann Sebastian Bach) where the Decauville, a two-cylinder French car, began production under licence in 1898.
By 1904, Wartburg had developed its own models and went by the name Dixi. After military production during WW1, in 1927 Dixi began building Austin 7s under licence. A year later, a certain aircraft and motorcycle maker from Munich decided…