Clem has developed mobile apps, digital magazines and fitness programmes over the past decade, both in her native France and the UK
@clementinevv
When I started as a product manager, the position was so new that many firms had little idea over the function of such a role. In the past ten years, however, this position has been explained, theorised and refined in numerous books. There’s no shortage of detailed methods that you can apply when launching a new product.
Handily, it’s even possible to translate it into five “easy” steps: know your customer, experiment, evaluate, build and then assess. In other words, the product manager takes the original idea and turns it into a real, profitable product for the business.
That’s the theory, anyway. When I started as a…
