Like a lot of us, I miss the classic, rainbow Apple logo – the real Apple logo. Actually, what I miss even more than the abstract idea of the rainbow Apple logo are the little badges that used to be affixed onto Apple hardware, stuck into a perfect, slight recess in the plastic.
There was something intensely pleasing, wasn’t there, about how it was glossy and smooth, nestled in that sea of roughly textured black plastic – a wave-polished pebble on a sandy beach? Of course, for most of its life, following its introduction on the Apple II in 1977, it adorned not black computers but beige, such as the Macintosh Classic II.
I don’t think I’ve ever quite got over the childlike excitement I get from seeing that logo,…
