BBC TWO
WINNER BEST OF SHOW, COLLABORATION, CULTURE, ENTERTAINMENT
SHORTLISTED PUBLIC SECTOR
by Superunion
www.superunion.com
BBC Two has a long heritage of commissioning stimulating, provocative programmes. However, its progressive, risk-taking reputation had faded over the years.
Putting stimulating programming back at the heart of BBC Two’s identity, Superunion’s innovative branding system curates the experience between programmes, turning the whole junction into an extended ident. Each trailer is assigned one of 25 ‘moods’ – such as ‘escapist’, ‘intense’ or ‘anarchic’. These weave together into a seamless narrative, leading viewers on a journey of discovery.
The agency collaborated with a selection of top animators, including FutureDeluxe, Aardman, The Mill and Mainframe, to develop 25 mood-based animations. While they vary in style and tone, all of these animations feature the exact same curve…