CANCELING MY 14-DAY free-trial membership to Merriam-Webster’s Unabridged Dictionary online took only three clicks, allowing me to avoid the $30 annual fee that the service would have charged to my credit card had the trial period expired. My experience in canceling Merriam-Webster’s free trial was excellent, and stood in sharp contrast to the dozen sites that made cancellation feel like a hunt for a piece of cheese in a maze.
Despite the hair pulling that free trials put me through, eight services—AdaptedMind, Ancestry.com, Britannica Online, Dr. Laura, Hulu Plus, Merriam-Webster, SugarSync, and The Weather Channel—proved that it is possible to make parting ways a breeze.
What did those sites have in common? Intuitive navigation, clear instructions, and no gotchas after you click the Cancel button. Once I cut ties, these…