All American
Coach kicked off 2019 by releasing a smashing spring/summer campaign starring its first global men’s face, Michael B. Jordan. Shot in a desert landscape outside of Los Angeles by Craig McDean, the campaign depicts Jordan on a vintage car, fully dressed in the house’s American silhouettes, wearing either a color block shearling jacket, a blue leather moto or a patchwork leather MA-1 jacket. The spring/summer 2019 campaign launch also coincided with the release of the house’s men’s fragrance campaign, Coach for Man, which was previously fronted by American actor James Franco. In the new campaign, Jordan is seen, again, with a vintage car, this time in a garage. His looks, this time, are more laidback, consisting only of a black T-shirt and jeans, which is meant to convey…