While the timeline of Mazda’s rich legacy in the South African market features several significant moments, including changes of ownership and the eventual establishment of the standalone Mazda Southern Africa in 2014, a common thread remains this Japanese brand’s reputation for proven reliability and the creation of lifelong memories. From standout models like the 323 and the larger 626, to fan favourites like the RX-7 and MX-5, and, more recently, the best-selling CX-5 family SUV, Mazda has touched thousands of South African consumers.
“It’s this customer-centric legacy that filters through everything that we’re currently doing and planning as a brand,” says new Managing Director, Bonite van der Merwe, herself a decade-long employee with a background in finance, at Mazda Southern Africa. It’s why, within her first month at the helm,…