For consumers, the most obvious consequence of the shortage of rental cars is higher rental prices. For example, the typical weekly rental in 2019 was £339 but today that figure is £675. However, if the prices of cars have risen 15%, how do rental firms justify a rise in rates of 100%?
“Like everyone else, rental firms are facing increases in business costs, including the cost of decarbonisation,” said Toby Poston, director of corporate affairs at the BVRLA.
“Increasingly, customers are asking to rent electric cars. This means the rental company has to invest in the infrastructure to recharge a car within an hour of its return from the previous renter. Typically, that investment is a six-figure sum.”
Mark Kendall of Kendall Cars, a Surrey-based rental firm, expects rental rates…