A non-automotive event, the CES in Las Vegas, where cars take centre stage, the NAIAS in Detroit where the glorious past of the American manufacturers is no more than a fond memory and the European Show par excellence, Geneva, with a surprising number of absent brands.
Traditional motor shows would seem to be in crisis, but creativity, fortunately, is not. The special effects, however, are confined to consumer electronics shows, while in Detroit they live on concreteness and the products that in North America continue to enjoy public favour, light trucks and muscle cars. But there are also some clear ideas about the car of the future, as Moray Callum, Ford (p. 22) and Ralph Gilles, FCA (p. 25) tell us.
The Geneva Motor Show, however, confirmed its propensity for…