Fashion, art, architecture and contemporary culture all coexist in the unconventional spirit of the Volvo XC40, "a premium car, but in a different way”, as Robin Page - Senior Vice President Design Volvo Cars - likes to say. Iconic and with a strong expressive identity, it reaps the benefit of a creative process inspired by multiple sources, mostly non-automotive.
“When we started imagining the XC40 - unprecedented for our range, as well as the first Volvo to use the new compact modular architecture (CMA) developed with Geely - we chose to work outside of the box, break out of the mould and create something special. A car capable of expressing our DNA and our stylistic principles through its own unique personality", says Robin Page.
The project, which got underway in…