We are in an unusual period wherein only those companies purveying relatively expensive up-market products are actually making profits from selling cars, a complete turnabout from the situation seventy-five or eighty years ago when many makers of popular cars survived the Great Depression and most luxury car manufacturers disappeared.
Today Europe’s popular car makers — Citroën, Fiat, Ford, Opel, Peugeot, Renault, Seat, Skoda — are suffering, and some may be doomed, no matter what government aid they may acquire. The sole volume builder doing reasonably well is Volkswagen, and it has been obliged to cut back on production and offer sales incentives along with the other commodity car manufacturers.
As applied to automobiles, luxury is an elusive term. To my mind, there are only two true luxury car makers in…
