IF, IN SOME weird parallel universe, you were given the reigns of a car maker in China right now and asked to forge ahead with the company business strategy, which brand would you look to emulate? Would it be Toyota, as a model of efficiency, consistency, and the first car maker to sell more than 10 million vehicles in a year? Or would it be Tesla, Elon’s poster child for disruption and Wall Street clout?
Actually, our hunch is the companies blipping most brightly on the radar of China’s car makers are Hyundai and Kia.
Our cover comparo this month really highlights where this pair now sit in the global hierarchy. The two Korean brands’ confident march into all segments – EVs, performance, commercial, people movers, premium (with Genesis) –…
