ONE
ITS PLAYLISTS DO HAVE A HUMAN TOUCH
AtthemiddleofApple’s aluminium-framediRobot, lockedintheWhiteRoom, itseemstherereallyisthe beatingheartofahuman. Wewereprettysceptical ofApple’sclaimsthat algorithmicplaylistsare abitrubbish,andthatreal peoplewouldbeatthe coreofAppleMusic,butit turnsouttheymayhavea point.We’vealreadyspent aludicrousamountoftime delvingintoplaylistsbased aroundthingswelike,and they’refullofgreatness.
TWO
BEATS 1 RADIO IS ACTUALLY QUITE GOOD
Unsurprisingly,Appleapes otherserviceswithradio stationsbasedonartistor genre.Butitsacecardis Beats1,aworldwide24/7 stationwithactualliving DJs.Sofaritseemspretty decent,offeringafairly diverseselectionoftunes betwixtmainstreamand indie. It also might turn somepeopleontoradio,if theycanstopcomplaining onTwitterthatpeopleare “stupidlytalkingallover themusic”.Justlikethey doonradio.
THREE
IT’S CLEVER AT MERGING YOUR MUSIC
Appleisabigfanof suckingyouintoits ecosystem.Itrather cunninglydidthiswith iTunesMatch(which,like GooglePlay,mirroredyour old ripped CDs in the cloud).Now,AppleMusic happilymergeswhat’s inyouriTunesappwith what’sontheiTunesStore. ThisworksacrossMacs andiOSdevices,and makesSpotify’sdesktoponlyoptionalinclusion oflocalcontentlook alittlerudimentary.
FOUR
IT’S A SKINFLINT’S PARADISE
Whenyousignup,youget three months for free. Frankly, we reckon the 30 days you get with other services is pretty generous, but this is an entire summer of music, for nothing at all. And due to Taylor Swift suitably guilting Apple, artists will get paid and…