Driven by an eclectic range of creative interests, Dani Butchart has carved out a niche as a designer and stylist working across interiors, events, floral installations and more. Here, Dani reveals how studying at ISCD helped her turn her passion into a thriving business.
What exactly do you do? I am a floral-wrangling, interior-creating, object-sourcing master of craft – a multi-disciplinary creative stylist and designer. The core of my business is facilitating design projects from inception to completion, including residential and retail design, creative direction, craft, installations and floral design.
Sum up your style in three words. Bright, textured and contemporary.
Any advice to people who want to get into the industry? Never feel too old, never feel that you’re not creative enough, never feel that you could fail at…