Holden needs a leader willing to blue with Detroit, to argue for better product, and to galvanise the dealers But right now, the 64-year-old is fronting the press, our recorders thrust towards his chin, the dance of hard questions, honest answers and deflected responses about to begin. You’d forgive him for feeling apprehensive. Overwhelmed. Afraid, even. After all, there’s no escaping the reality of the situation he’s willingly walked into, or the magnitude of the (impossible?) task ahead of him.
As disastrous years go, Holden’s has been a doozy. In March it recorded its worst monthly sales figure since the company’s inception in 1948, a stinging result only made worse by its July number, which at 3927, was even lower. Falls from grace don’t get much more spectacular. Holden’s market…
