AT THE END OF LAST FEBRUARY, just before the world shut down, Bad Bunny stopped by the ROLLING STONE offices to play some tracks from his new album, YHLQMDLG. The music was jubilant and daring, pushing reggaeton in radical, genre-defying new directions. Even the title, an acronym for Yo Hago Lo Que Me Da La Gana, or “I do whatever I want,” seemed to announce that 2020 was going to be a boundary-toppling year for pop music.
Of course, by the time YHLQMDLG had reached 1 billion streams (and Bad Bunny appeared on our cover, wearing a mask) in the spring, the world was a different place. The ways artists made music and the ways we listened changed with it. Music became more solitary, more intimate; discovering new music…
