Way back in 1916, Ole Kirk Kristiansen, a carpenter from Billund, Denmark, purchased a woodworking shop in his hometown. After a fire—the first of several—in 1924, Ole Kirk rebuilt, bigger and better, and began expanding his business. When the Great Depression slowed his progress, he turned to making wooden toys.
In 1934, Ole Kirk held a contest among his employees to name his new company, offering a bottle of homemade wine as the prize. He must have been pretty thirsty, as he decided to choose his own idea: “Lego,” an abbreviation of the two Danish words leg godt, meaning “play well.”
In 1940, Ole Kirk’s son Godtfred abandoned plans to travel to Germany—because, well, Nazis—and instead took on the role of general manager of Lego, only for another fire, in…