Piaggio has grown from a single brand to a complex industrial giant, to become the European leader in its sector and a major global player. Today, the Piaggio Group offers a comprehensive range of scooters, mopeds, motorcycles and light transport vehicles commercialised through seven different brands: Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi and Scarabeo. Each of these names is an important part of Italy’s two-wheeled culture, and the Group is thoroughly committed to taking care of this heritage.We spoke with Senior Vice President Marco Lambri, who heads the Piaggio & C SpA Product Development and Strategies Design Centre. “The motorcycle world”, he explains, “is very demanding: on the one hand, new product development takes place in a shorter time frame than cars, while on the other, these are very…