ONE
ITS PLAYLISTS DO HAVE A HUMAN TOUCH
AtthemiddleofAppleās aluminium-framediRobot, lockedintheWhiteRoom, itseemstherereallyisthe beatingheartofahuman. Wewereprettysceptical ofAppleāsclaimsthat algorithmicplaylistsare abitrubbish,andthatreal peoplewouldbeatthe coreofAppleMusic,butit turnsouttheymayhavea point.Weāvealreadyspent aludicrousamountoftime delvingintoplaylistsbased aroundthingswelike,and theyārefullofgreatness.
TWO
BEATS 1 RADIO IS ACTUALLY QUITE GOOD
Unsurprisingly,Appleapes otherserviceswithradio stationsbasedonartistor genre.Butitsacecardis Beats1,aworldwide24/7 stationwithactualliving DJs.Sofaritseemspretty decent,offeringafairly diverseselectionoftunes betwixtmainstreamand indie. It also might turn somepeopleontoradio,if theycanstopcomplaining onTwitterthatpeopleare āstupidlytalkingallover themusicā.Justlikethey doonradio.
THREE
ITāS CLEVER AT MERGING YOUR MUSIC
Appleisabigfanof suckingyouintoits ecosystem.Itrather cunninglydidthiswith iTunesMatch(which,like GooglePlay,mirroredyour old ripped CDs in the cloud).Now,AppleMusic happilymergeswhatās inyouriTunesappwith whatāsontheiTunesStore. ThisworksacrossMacs andiOSdevices,and makesSpotifyāsdesktoponlyoptionalinclusion oflocalcontentlook alittlerudimentary.
FOUR
ITāS A SKINFLINTāS PARADISE
Whenyousignup,youget three months for free. Frankly, we reckon the 30 days you get with other services is pretty generous, but this is an entire summer of music, for nothing at all. And due to Taylor Swift suitably guilting Apple, artists will get paid andā¦