EVERY DAY, GREAT IDEAS ARE BORN on a run. And thanks to Kickstarter, the Web site that helps people raise money via crowd-funding, runners are turning brainstorms into reality. Since Kickstarter launched in 2009, five million fans have rallied behind special projects, pledging more than $800 million to bring them to life. Here’s a sampling of kick-started running-related enterprises. —DEB DELLAPENA
Zombies, Run!
Runners Adrian Hon, 31, and Naomi Alderman, 38, of London, dreamt up an idea for a running game/app to transport runners to a zombie apocalypse. As users run, they hear audio of zombies chasing them as well as messages about where to go to gather supplies and water. Since it launched in 2012, the app has had 700,000 downloads.
Initial goal: $12,500
Amount raised: $72,627
Simple Hydration…