Innholdsfortegnelse for Spring 2015 i Computer Arts

Self promotion, not unlike advertising, can go one of two ways. Besides idea and execution, a lot of it comes down to attitude. Are you shouting through a megaphone and hoping someone listens, or taking the time to craft a unique message that not only expresses you as a designer, but is tailored perfectly to your audience? That’s at the heart of our Special Report this month. On the topic of advertising, be sure to check out our exclusive video interview with Dan Wieden, filmed at Design Indaba in Cape Town. He discusses the unique blend of weirdness, chaos and fierce independence that have made Wieden+Kennedy what it is today. Conferences like Design Indaba, OFFSET (see our event report), TYPO, OFFF and the forthcoming What Design Can Do, all fuel…

Painterly prints are having their moment, appearing across fashion, homewares, graphics and branding concepts. From traditional marbelling techniques that echo a handcrafted approach, to new methods of pattern generation, designers are increasingly experimenting with alternative substrates, production methods and colour combinations in order to create novel, spontaneous and uncontrolled patterning. Fashion and textile designer Jillian Boustred, a recent graduate from the University of Technology in Sydney, pushes marbled print into a more painterly direction in her Undercurrents fashion collection. Her sportswear-inspired garments act as the canvas for her artwork, which feature alchemic prints of dripping paints and running inks. The oversized artworks, originally created by dropping inks and paint onto wet paper, feel almost aquatic as the colours freely bleed into one another. www.jillianjboustred.com Each month, our Trends section is…

NIKKI Farquharson is a freelance graphic artist specialising in illustrating colourful, abstract and patterned artwork by hand. www.nikkifarquharson.com HEAD WRAP I cut off most of my hair in 2013 and have worn a head wrap nearly every day since. I like how striking they are, and how they also keep me close to my culture. GOLD JEWELLERY I used to think gold jewellery was garish but that’s the reason I now love it. I like to stand out and large earrings, chunky chains and lots of rings help me do this. VINTAGE BLOUSES I’m a sucker for unique, eye catching clothing and I also love a bargain, so vintage warehouses really bring me joy. This silk beauty is my latest find and it was only £5!…

In an era of online information saturation, web-based commercial clients are constantly on the lookout for innovations in digital design to make their products stand out from the crowd. In the last five years, London-based agency Toaster has become one of the leading providers of design solutions for some of the world’s biggest internet brands. Shillington graduates in Graphic Design, Liam Coxon and Alex Thurman both landed design jobs at the studio and have been loving every minute of it ever since. “Toaster is a Google partner agency,” says Liam, who has been designing at the studio since 2011. “So most of my projects are for either Google or YouTube, though we also work with external clients such as Toyota, Lavazza and Redbull.” “It’s ever-changing and that’s what makes it…

ANDREW SHERBORNE Graphic designer www.asherborne.com “The Anniversary and Icon project was such a fun brief to work on and a great chance for Coca-Cola to demonstrate its creative power. I wanted to do the bottle justice and create something that was playful and really stood out. I played with the idea that it could be recognisable no matter what I did with it and got some really interesting outputs. Disguising the bottle, I wanted my poster to demonstrate its unmistakable nature.” MATTHEW KENYON Graphic designer www.matthewkenyon.com “My piece for CC100 is called Every Last Drop [see opening spread]. The concept is really simple, it’s the view that everybody has seen the bottle from. The piece itself (style wise) was actually an accident. I’d been working up a few vector-based ideas…

PRINTING FRIENDS MAGAZINE www.snask.com Having launched in 2010, Swedish magazine Printing Friends tells inspiring personal stories through a combination of illustration and photography. For its latest issue, the magazine enlisted the help of Stockholm-based studio Snask. “The goal was to capture creatives and inspire them, but also to show them what’s possible with print,” explains Snask’s co-founder and creative director Fredrik Öst. “In this issue, Printing Friends took a culinary trip around the world and ate mashed potato typography, a coconut flavoured ‘space burger’ and a knitted hot dog among other delicacies,” he adds. Snask’s Magdalena Czarnecki and Richard Gray using cakes, knives, paper and just about anything they could get their hands on. “Being able to work with our hands is always our favourite part of any project; the…

Work out what you are trying to achieve from your self-promotional work. Some things might seem funny, or guaranteed to blow up the Twittersphere, but what does the work say about your creative thinking? Karin Langeveld from Trapped in Suburbia sums it up with this advice: “Find the essence to your story. Stick to this and never let it out of sight. Choose the medium that embodies this essence. Seek to connect with your users on an emotional level by involving them in your design. If you’ve got those things covered, you can be sure your self-promo will be noticed.” Think about documentation as this can maximise the impact of your work. This can range from good photographs of something you’re sending out in the post, to a video that…

VIDEO CONTENT WATCH THE VIDEOS at bit.ly/CA240-wieden or in our ipad edition See page 42 DAN WIEDEN CHAIRMAN, W+K Now approaching 70, Dan has decades of experience in the ad industry, having co-founded Wieden+Kennedy with David Kennedy back in 1982. Fiercely independent, W+K’s enviable folio includes iconic spots for Nike, Coca-Cola and Honda. Wieden+Kennedy PORTLAND, USA AND WORLDWIDE www.wk.com According to Wieden+Kennedy co-founder Dan Wieden, there’s no point looking back in the advertising business: “I don’t focus much on what happened yesterday,” he muses. “I think the most exciting thing about W+K is where we are, and where we’re going to go.” Nevertheless, tasked with a rare speaking appearance at Design Indaba in Cape Town, Wieden attempted to explore how W+K developed from a two-man basement operation in the early…

“I did a talk in Shanghai where the tech had a meltdown. It wasn’t a good moment,” recalls Spin and Unit Editions co-founder Tony Brook. “A similar thing happened at AGI Open Barcelona. I usually make a joke of it – in Barcelona I sang a bit of an Elvis song. The thing is to keep the conversation going and not panic. It’s going to happen at some point, so be prepared to respond in good humour. If you have a back-up you shouldn’t get caught out.” watch out for slide carousels,advises Christoph Niemann: “Your slides can be upside down or flipped, or there might be terrible light, where the colours are off and everything’s blurry.” The answer? Have a trial run at the venue. “Either fix it beforehand, or…

For me, being an art director is like the letter T: you’ve broad knowledge across a number of things on your top bar, and have a particular strength in one area. Mine is design. Others might have photography, illustration. Designing in an ad environment is tough because of the deadlines – it’s fast, fast, fast. As an art director when you work with designers, illustrators and so on they have time to concentrate solely on one thing. When you’re an AD and you have to execute design as well, you don’t have the luxury of time as you have a couple of other plates spinning, plus the meetings and never-ending emails. It can be hard to bucket off time to focus, especially if you need to keep an eye on…

We created a whole icon suite, not currently in use, based on the logo’s formula of sharpness and roundedness. It’s a classic Moving Brands approach – creating a minimal framework to be able to expand deeply across a system. The client was desperate for a 3D version of the logo for the app. Even though it wasn’t part of the brand language, they insisted that Indians like their app logos shiny. We rendered a 3D version, but ultimately convinced them to go 2D. There were a number of different initial creative routes. One of them used a picture of a house, with the ‘ing’ built into it. The client really liked it, but it didn’t have the same ability to scale globally with the business.…

PROJECT FACTFILE Brief When eccentric ‘alcoholic alchemist’ Kate Hudnott needed a branding solution for her range of blended spirits – which included Blackberry Gin, Bitter Lemon Vodka and Coffee Rum – Taxi Studio rose to the challenge. STUDIO Taxi Studio www.taxistudio.co.uk DESIGNER Casey Blackmore STUDIO SKILLS • Develop a distinctive visual motif for a boutique brand • Collaborate closely with typographers and illustrators • Translate a concept consistently across an entire range • Enhance packaging with embossing, foil and other details TAXI STUDIO Taxi Studio is a fearless creative agency dedicated to getting brands noticed. Based in Bristol, it operates across diverse disciplines, geographies and business sectors to deliver commercial success for brand owners. VIDEO CONTENT WATCH THE VIDEO AT bit.ly/CA240-taxi or IN OUR IPAD EDITION See page 42 CASEY…

My process is often quite brief. Sometimes I’m approached with a concept completely developed, and I just have to make the art director’s vision happen. These jobs are pretty easy to execute but not the most challenging. Research and discovery is actually my favourite part of what I do, so it’s nice when a brief is loose and I’m allowed to do this. A lot of my research takes place online. Sometimes, if time is on my side, I may go to a library. For a Herman Miller poster I created, I found a library that stocked all the archived Architectural Review magazines from the 1960s and 70s. Once I’ve infused myself with ideas and inspiration, I always start with a sketch. It’s often pretty loose and more about composition…

1 POWER YOUR PROJECT You need to be aware of silly things, such as making sure that there is 24-hour power. Harrods, for example, powers down. After the store closes, the lights actually go off during the night, so making sure we had a constant power feed was crucial. 2 STAY SENSITIVE TO YOUR AUDIENCE We realised that people will always try and get into the window and touch the egg, so we had security to make sure nobody would go near the projectors. They’re supersensitive to movement, and could easily be knocked out of alignment. 3 MAINTAIN YOUR FOCUS You need to have a clear focus on what you want, and make quick decisions. You also have to take accountability quickly, and know the environment you’re working within so…

Marketing isn’t just a byword for showing off and hoping it works. Rather, it’s a numbers game. Savvy marketers habitually monitor the results their work has generated and use that data to inform their future projects and drives. Adding Google Analytics to your portfolio site is an easy way to start monitoring your campaign’s potency. The process works by first adding some code to your site and setting up an Analytics account. It’s not as difficult as it sounds and Google provides lots of help. Visit google.com/analytics for more details. Likewise Twitter and Facebook also provide analytics that will help you understand how people are interacting with your content and campaign. Certainly with Facebook you’ll need to set up your account in a particular way to access the data (it’s…

FLORIAN SCHOMMER Our cover is by Florian Schommer, a designer with a passion for illustration. Since graduating from Düsseldorf University of Applied Sciences in 2013, Florian has been living in Hamburg, where he co-founded kjosk. www.kjosk.de SUE MURPHY Sue is an Irish art director and designer, currently working at Wolff Olins. She studied advertising in Savannah, Georgia and currently spends her days as a creative partner to brilliant brands in New York City. Sue reveals the story of her career ascent on page 66. http://howsueisnow.com CHRISTOPH NIEMANN After 11 years in New York, Christoph moved to Berlin in 1997. His work regularly graces the cover of The New Yorker and he’s the author of several books. He offers sage advice in our special feature on public speaking, over on page…

Fed up with filament bulb overkill and the lack of energy-efficient lighting options on the market, Massimo Buster Minale and the team at Buster + Punch decided to make their own. Made from patented crystal resin with a metallic-tinted glass cover, the light pipe in the centre of the bulb allows it to showcase both ambient and focused, spot-light effects, using only 3 Watts of energy. “There were a hundred challenges during the making,” explains Minale. “We quickly realised there was a reason why there were no designer LED bulbs on the market. LED, although great for the environment, gives off a harsh light that is impossible to control in a subtle manner.” Using this patented resin light pipe and playing with the glass colours allowed the team to make…

SUE MURPHY WOLFF OLINS “Burning out is a common thing that happens in the design industry – unhappy in my job, I met with other creatives to see how they worked and quickly got my spark back” ADRIAN SHAUGHNESSY UNIT EDITIONS “At Unit Editions, we try and create a community. We have a constant dialogue with each other and that enables us to create the best work possible. It’s not a robotic experience – it’s very personal.” ANDY ALTMA NN WHY NOT ASSOCIATES “Creating the typographic comedy carpet was one of my favourite projects because of the collaboration – you both arrive at a point that otherwise, you wouldn’t be able to on your own.”…

ABOUT THE WRITER Adrian Shaughnessy is a graphic designer and writer. In 1989 he co-founded design company Intro. Today he runs ShaughnessyWorks and is also founding partner of Unit Editions, producing books on design and visual culture. www.uniteditions.com Self-promotion is one of the trickiest and most elusive skills a designer must acquire. Like learning to ride a bicycle, you have to do it to find out how it’s done. Nor is it something that can be avoided: as soon as designers emerge from education they have to be able to promote themselves to prospective employers, and later, as they enter the freelance world or the world of studio ownership, they have to be able to promote their services to prospective clients. None of this is easy, and for many designers,…

GIG POSTER www.kierangabriel.com Kieran Gabriel is a London-based freelance illustrator who produces gig posters for a wide range of musicians. This one, for his friend Roxy Brennan, left Gabriel with a lot of freedom: “The only stipulations were to have an area in which tour dates could be added and edited,” he says. Gabriel produced the poster digitally but worked in the way he would with his sketchbook – not allowing himself to erase and to only glance at the reference photos. “My work is influenced subliminally by things around me or on my mind at the time,” he continues. “At the same time I was working on a poster for an SXSW show, so I was looking at a lot of imagery of American venues and deserts; I quite…

It’s important to say that a self-promotional project, however brilliant, is the beginning rather than the end of the process. Dazzling a potential employer with your creative genius is all well and good, but you can quickly undo that good work if you don’t then make the most of any opportunity it opens up. Rory Hamilton, founder of the Boys and Girls agency in Dublin, sets aside the first hour of each working day specifically to meet new people – often students and graduates looking to break into the industry. “We need fresh talent just as much as young creatives need a chance,” he says. “But since time is valuable, it can be frustrating if they arrive without thinking through what they want out of the meeting.” Then it’s all…

The thought of standing on stage and talking to a packed auditorium might make you want to dry heave in the corner, but public speaking – done well, and for the right reasons – can be one of the most effective tools for self-promotion in a designer’s armoury, giving you credibility as an expert in your field and supercharging word-of-mouth about your services. Ten years ago, you might have written a book. Maybe you’d have launched a blog to spark debate and promote your portfolio. These days, if you want to instantly raise your profile as a designer it’s all about public speaking – for proof, just look at the constant swell of creatives trying to break onto the speaker circuit, the increasingly swollen conference marketplace and the debates raging…

01. MAKE IT RELEVANT Make sure your message is relevant to your audience. “Understanding who you’re speaking to is so important,” says Pentagram partner Emily Oberman. “You need good material, good work, good energy on stage, an interest in your audience and an interest in the work you’re doing.” 02. CRAFT THE UNDERLYING STRUCTURE One of the most time-consuming parts of preparing a presentation is designing the structure that supports your narrative. It can be incredibly simple, but the audience will soon notice if it’s not there. “I try not to jump around and say things like ‘I’ll talk about that later,’” says Christoph Niemann. “For an audience, it’s very confusing.” 03. DON’T PANIC “Try to enjoy the experience,” advises illustrator Rod Hunt. “Remember that you’ve been invited to speak:…

PROJECT FACTFILE BRIEF London-based graphic artist Emily Forgot was commissioned to create an illustration to feature on collateral in the opulent Rumpus Room at the new Mondrian at Sea Containers hotel. The brief asked her to reference the art deco period, but in a contemporary take. ILLUSTRATOR Emily Forgot www.emilyforgot.co.uk STUDIO Magpie www.magpie-studio.com PROJECT DURATIO N Two weeks LIVE DATE March 2015 EMILY FORGOT GRAPHIC ARTIST Emily Forgot is the moniker of Londonbased graphic artist Emily Alston, who embraces the odd, the everyday and the sometimes surreal in her visual language. She graduated from Liverpool School of Art & Design in 2004 and has since worked for a diverse range of international clients. THE DESIGN BRIEF Emilly Forgot Design consultancy Magpie Studio approached me directly to create some illustrations for…

PROJECT FACTFILE BRIEF Creative agency JUSTSO was commissioned by Fabergé to create an interactive window display for Easter, featuring its iconic eggs and high-end pendants. It needed to use the vibrant colours of the products. AGENCIES JUSTSO www.justso.eu Projection Artworks www.projectionartworks.com PROJECT DURATION Four weeks LIVE DATE March 2015 THE DESIGN BRIEF Stuart Henry Fabergé wanted something that would be different to what they had done before. They felt they needed to attract a new audience and put the brand out there, and make the brand more interesting. They wanted to use the colours of the eggs and make a strong statement. They also wanted to make it an interactive experience – to make it modern and attract a younger audience in general, as well as people that would be…

£0–£50 There are lots of ways to promote yourself where the only cost is your time: contributing to blogs and forums, sharing tips with other designers, posting works in progress on Instagram, selfpublishing eBooks or videos. You’ll also find free services useful such as MailChimp’s email management service, WordPress/Medium blog hosting and visual social networks such as Pinterest and Tumblr. Don’t forget free ads to local businesses on Craigslist or Gumtree too. £50–£150 You’ll find many forms of printed promotion sitting in this price bracket, and if you get friendly with your local independent print shop or spend plenty of time comparing online prices you’ll find that you can produce a lot of good quality printed promo material for a folded fifty or two. This bracket is where you’ll find…

NICK CARSON EDITOR After putting his house up for sale, Nick took a break in Scotland and stayed in a traditional gypsy caravan. The most exciting event for him this month though was surely the return of Game of Thrones. JO GULLIVER ART EDITOR Jo has been at the mercy of serious foot blisters recently. She had to take the bus to work and be chauffeured everywhere. Her highlight this month? Unsuccessfully being chatted up by a taxi driver. TIM HARDWICK OPERATIONS EDITOR Tim spent the Easter holidays quantifying himself with an activity tracker and a digital scale. Two tantalising conclusions were gleaned from the accumulated data: 1) Exercise is good for the heart; 2) Beer makes you fat. RICH CARTER DESIGNER Rich lost the BBC 7-Day Quiz crown this…

Verònica Fuerte Verònica works at Hey design studio, which specialises in identity, editorial design and illustration. Geometry, colour and type are her passions. www.heystudio.es EL BEN PLANTAT Carrer de Sant Carles, 21, 08003 www.facebook.com/ElbenPlantat This very small restaurant in Barceloneta is just a stone’s throw away from the beach and one of the most cosy establishments in the area, with a relaxed feel to it and a fantastic, reasonably priced menu to boot. The vegetarian options are some of the nicest in the city. Just be sure to reserve a table before you turn up! STUDIOSTORE Carrer Comerç, 17, 08003 www.studiostore.es Studiostore set up shop in 2012 and has established itself as the city’s creative think-tank, with the explicit purpose of providing accessible spaces and services to creatives. It’s also…

F5 17-18 MAY Terminal 5, 610 W 56th St New York, USA www.f5fest.com F5 seeks to unite art, technology and design by bringing together the thinkers and doers that are breaking ground and shaping new standards in media and design. The two-day festival gathers filmmakers, writers, digital artists, game designers, graphic designers, VFX experts and many more seeking to inspire and create. Speakers this year include Patrick Clair, Debbie Millman, Eddie Opara, Partik Moberg and Block & Tackle. WHAT DESIGN CAN DO 21-22 MAY Stadsschousburg, Amsterdam www.whatdesigncando.com What Design Can Do explores the impact that design can have across all creative disciplines and aims to raise awareness among the public of the potential of creativity. This year’s speakers include the inimitable Stefan Sagmeister, johnson banks’ Michael Johnson, Google Creative Lab’s…

THIS MONTH ADRIAN SHAUGHNESSY GRAPHIC DESIGNER AND WRITER www.uniteditions.com STEVEN HELLER ART DIRECTOR AND WRITER www.hellerbooks.com PAM BOWMAN & MATT EDGAR SHEFFIELD HALLAM UNIVERSITY www.shu.ac.uk REGULAR WRITERS BRUN O MAAG FOUNDER, DALTON MAG SABRINA SMELKO ILLUSTRATOR AND ART DIRECTOR CRAIG WARD DESIGNER AND ART DIRECTOR MARK BONNER PRESIDENT, D&AD BEN TALLON FRELANCE DESIGNER LOUISE SLOPER HEAD OF DESIGN, CHI & PARTNERS…

100th Anniversary bottle redesigns www.coca-cola.com Coca-Cola is celebrating its 100th anniversary. The original bottle has become a packaging design icon, so Coca-Cola’s VP global design James Sommerville called upon contemporary artists and designers from around the globe to visually reinterpret the original bottle design, using only the Coca-Cola colours – red, black and white. “The result is a stunning array of posters we are calling Mash-Up, which is currently being featured in The Coca-Cola Bottle: An American Icon at 100 art exhibition at the High Museum of Art in Atlanta,” he explains. The exhibition will visit over 15 countries during the year, before being featured in a limited edition book produced by Assouline and titled, Kiss the Past Hello. “The project gave us the opportunity to engage with new, emerging…

MARIAN BANTJES’ VALENTINE’S CARDS www.bantjes.com/projects/Personal Every year the Canadian designer and illustrator creates an exquisite Valentine’s card and sends it out to her friends across the world. A talented writer, Marian will often also adorn them with a thought-provoking message and recipients are quick to brag on social media when one drops through the letterbox. JESSICA HISCHE’S DAILY DROP CAP www.dailydropcap.com In 2009 the New York-based image-maker Jessica Hische began the Daily Drop Cap blog, on which she illustrated an ornate capital letter for 12 alphabets (plus a special guest 13th). The aim was to “prettify the internet and beautify your blog posts” and at its height the site was getting more than 100,000 visitors per month. THE PENTAGRAM PAPERS www.pentagram.com/en/new/pentagram-papers Pentagram has produced its Pentagram Papers since 1974. For…

Without the weight of experience, it can be tricky to bag your first speaking gig. John Davey, founder of award-winning UK conference Reasons to be Creative, travels the world to source new speakers. Every year, however, he also runs a unique slot at the three-day event, The Elevator Pitch, designed to shine a spotlight on the best new speaking talent. It’s not for the faint-hearted. On the last day of the conference, 20 newbies interrupt a world-class line-up for an hour, to pitch their presentation ideas to a 1,000-odd audience. “We have a dedicated AV team that deals with bringing laptops to stage, plugging in and being ready so that when you step on stage your mic is working and visuals are on screen,” says Davey. “There are no gaps,…

SUE MURPHY Sue Murphy is a “very freckly” Irish art director and designer working at Wolff Olins. She studied advertising in Savannah, Georgia and currently spends her days as a creative partner to lovely and brilliant brands in New York City. http://howsueisnow.com Bagging your dream job straight out of university is – quite literally – the stuff of dreams. Fierce competition, recessions and location can all affect your path to creative success, but as San Francisco-based art director and designer Sue Murphy explains, it’s all about putting yourself out there. Hired during her Master’s degree, she has risen up the ranks of Edenspiekermann, Ogilvy & Mather and Wolff Olins, working on huge campaigns for IBM and winning awards along the way. Hailing from a small town in Ireland, Murphy tells…

CA’s SPECIAL ISS UES IN 2014 After the success of last year’s cover design contest, which saw Falmouth graduate Paddy O’Hara’s beautifully simple ‘lemonade amongst the lemons’ concept printed with a lemon-fragranced ink, we’re once again throwing the design of our cover wide open. The brief is simple: create an original cover illustration for Computer Arts’ forthcoming New Talent special. As the official D&AD New Blood Partner, the edition will also feature the best work from D&AD’s annual showcase of top new creative talent. Themes such as ‘fresh talent’, ‘rising stars’ or ‘getting noticed’ could all be potential starting points for your illustration – but feel free to explore something more abstract and conceptual. We’ll showcase the final shortlist on Creative Bloq, and the winning designer will receive a £500…

1 Brand disconnect Previously, Housing had a logo and a colour, but no brand system. They have a world-class product, but the brand was completely disconnected from the quality of the product. Once they understood the benefits of our workshopping phase, the clients were completely into it. 2 Digging for identity It was easy to find interesting nuggets about the brand. For example, they always ask ‘what next?’. They had just cracked the most complicated challenge in real estate, and that was the first thing they asked. Another was ‘crazy awesome’ – they think that anything is possible. 3 Ten times better The brand narrative took the idea of ‘Out See, Out Think and Out Do’. This really captured the optimism and the drive of the company. They shortened that…

WANNA BE FREE BY JESIAH ‘Wanna Be Free’ by Jesiah was the track that we ended up using on the brand journey film we produced. It is a great example of modern India and played a huge part in the video attracting more than two million hits on YouTube. HELLO BY LIONEL RITCHIE We pitched the idea of a giant rotating sculpture of Lionel Ritchie’s head on a Mumbai roundabout that would say Hello to passers by. The eureka moment was when we swapped out his ‘tache for the Housing arrow. They didn’t go for it. ALL DAY BY KANYE WEST It’s Hip Hop Friday every week on the third floor at Moving Brands, with resident DJ, James Falconer. His beat box skills have been endorsed on LinkedIn. This is…

RESEARCH PERIOD I did a lot of research into the art deco period, looking at shapes, patterns and icons from that era. I was inspired by the surreal designs of Elsa Schiaparelli and the artwork of A.M. Cassandre as well as Erté. The shape that underpins the master illustration is from a 1930s dresser I found on an auction site. FIRST SKETC H I did a rough sketch and scanned and collaged in a few more elements. It was about getting the ideas from my head onto paper, to have something I was happy to share with Magpie and the Mondrian. It indicated the composition and elements I wanted to include. Once I got sign off on the sketch, I developed the illustration. CLEAR VISION There weren’t any initial ideas…