Pets Global has streamlined its brand, launching 12 new dog food recipes across two core brands.
The Zignature Essence and Zignature Inception lines have both been revamped, now offering three lines of wet and dry varieties.
A relaunch of the dry food line features three Limited Ingredient Recipes: Ocean, Land Fowl, and Ranch. Each recipe contains 96% of protein from animal sources and is fortified with taurine, L-carnitine, vitamins, and minerals for naturally complete, elevated nutrition.
The dry food recipes include pork, chicken, or fish meal, focusing on highly digestible proteins alongside various grains for added fibre.
Zignature Inception wet food cans feature the same line up of flavours in a smooth pâté texture.
Spokesperson, Aina Kanahele, said: “Dog parents are reading labels and balancing two priorities, clean ingredients and…