It was the curiously spelt, nature-loving, freelance journalist, Jere Alhadeff, that coined the phrase California Look in the now revered February 1975 issue of dune buggies and hot VWs, but that wasn’t the cars that gave rise to the term’s first foray into print. In a 1972 edition of HOT ROD magazine, a picture appeared of some of the largely Orange County-based club, Volkswagens Unlimited members’ cars parked up outside Gene Berg Enterprises. That club, under the leadership of Ron Fleming, went on to become Der Kleiner Panzers.
What that article in ’75 did, though, was set in stone the essence of the California Look. Clean, subtle, nose down, high horsepower. Nothing more, nothing less. Yet even in America in the 1970s, even just in California, the term was being…
