In 2019, the Collective bet big on female athletes. An offshoot of marketing, management, representation and sales giant Wasserman, the Collective was launched to concentrate on female athletes, continuing the work Wasserman had begun with women in sports in earnest in 2003.
Now, as it celebrates its fifth anniversary, the company’s bets are paying off, as women’s sports have rocketed in popularity with audiences, and the shingle moves into music artist representation.
“This milestone for the Collective is an opportunity to reflect on our company’s decades-long history of investment in women — first in sports, and now in music, entertainment and culture at large,” says Casey Wasserman, chairman and CEO of the parent company bearing his name. “While momentum around women’s sports is seemingly at an all-time high, we acknowledge…