For Kendra Kolb Butler, it began not so much with a vision as with a view. The beauty industry veteran, who had relocated to Jackson Hole, Wyoming, USA, from New York City, had a eureka moment sitting on her porch one day. She was pondering why so many of the women who shopped in her boutique, Alpyn Beauty Bar, suffered from skin issues – dehydration, hyperpigmentation, and sensitivity – that couldn’t be solved by any of the products she sold. “I was looking out at the purple flowers growing on the mountains, and I wondered, How have they been able to adapt to harsh elements like low humidity, high altitude, and extreme sun? Is there something that makes these plants more resilient that might make skin stronger, too?”
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