Cottagecore is as a concept inspired by a romanticised, nostalgic view of rural life. It’s true that amongst the 1.6 million #cottagecore posts on Instagram, you’ll see an abundance of floaty dresses, floral patterns, home-baked goods and, of course, beautiful country cottages. However, the ‘core’ of Cottagecore is a down-to-earth desire for simple, creative, sustainable living which connects us to the natural world. Ramona Jones, a Cottagecore author and social media influencer (monalogue.co.uk) admits that Cottagecore is indeed “about escaping into a pastoral fantasy”, but she also says that “the overall aim is to bring a sense of peace and safety”.
Ramona’s words help to explain why Cottagecore’s popularity has soared during the pandemic. The appetite for embracing a lifestyle that provides an antithesis to the pressures and pace of…