Branding is a challenging subject to tackle – it entails so many facets, and incorporates a number of different skills, which means that designers working in the field need to be able to adapt quickly, and continually aim to improve their knowledge. For the smallest of companies, or even for your own personal brand, it is no longer simply a case of a winning logo and a few business cards. Now, a logo has to be flexible and versatile enough to be used on physical products, on the internet, in motion graphics and videos, on location, in multimedia presentations and so much more.
Photoshop is a key program in any branding designer’s arsenal, acting as a bridge between all of these different outlets for commercial identities. A logo might begin…