For many of us, crystal has been associated with a “look, don’t touch” policy. Though gorgeous to observe and feel, my family treated crystal as a special affair meant only for weddings and holidays, tucked away in my grandmother’s display case. But, thankfully, that was then and this is now.
Jim Shreve, the gay president and CEO of Baccarat, North America, has spent the last five years rejuvenating the 257-year-old French-based company to bridge the gaps between old and new, luxury and necessity, niche and mainstream. A former executive at Diesel and Façonnable, Shreve has used his fashion background as well as his own life experiences with his partner of 25 years, Mark Brashear, the first gay executive at Nordstrom, to create new lines of products, marketing campaigns, and internal…
