OUT FRONTRad riders Fanie Kok’s zeal for riding makes it sound like he works at a start-up, not one of the world’s biggest bike brands. “Specialized are a bit of a radical company, contrary to popular belief,” he tells us. “People think we’re a bunch of corporate tie-wearing, blood-sucking monsters. We’re not!”
As the company’s Global Trail Advocate, Stoke Activist and Soil Searching Director, what does his role entail? “It’s searching for the soul of mountain biking, which is the trail,” he explains. “Everything has to fall into place for that trail to be in existence – the trail builders, the advocates who lobby to get access, the communities who volunteer.” Through their Soil Searching initiative, Specialized sponsor trail builders, host dig days and fundraisers, hand out bikes to supporters…
