BBRENNAN@INTHEGARAGEMEDIA.COM
In the early days of car books, they were all-inclusive, covering a myriad of topics. Then, as magazines became more popular, especially in the 1980s, the books became highly specific (industry term, “vertical”) in their approach. We had books on Ford, Chevy, and Corvette, and it became a very targeted market. That was great for the enthusiast.
However, that eventually led to the downfall of all the magazines; there were too many, and the industry couldn’t support all—readers’ choices regarding how they got their information changed. The electronic age changed that. Now we have websites devoted to whatever topic you want to discuss.
We talk about the evolution of our hot rods, but what about the evolution of early car magazines? Heck, all of us read them. Over the…
