If you were styling a classic mystery spy thriller series for TV, would you put your hero in, er, a Volvo? Well perhaps, if the Volvo in question was not a 1970s’ 140 Series ‘tank’, but rather a nifty 1967 1800 S. And that was the choice made for (and by) Roger Moore, starring as The Saint in the ITC series which ran from 1962 to 1969. The 1800S was quite late to the party, making its debut in an episode called ‘A Double in Diamonds’ in February 1967.
Although, truth be told, the producers wanted an E-Type. But when Jaguar turned them down, Volvo was delighted to jump in and promote its sports car offering, especially since its previous effort, the 1900, had sold a grand total of, er,…