The streaming service landscape is forever changing. As existing services add new tiers and introduce ads, new ones emerge to widen the choice of programming. In some cases, services are given a total revamp and, in the case of ITV Hub, that has meant a rebranding to ITVX, which comes complete with a fresh lick of paint and the incorporation of the BritBox service for paying subscribers.
There’s much to catch your attention thanks to more than 10,000 hours of free programming, among them shows exclusive to the platform. There are themed channels, a dedicated news section, livestreams of ITV1, ITV2, ITV3, ITV4, ITVBe and CITV, and full season drops as well as a host of feature films. It’s definitely worth exploring if you live in the UK, so let’s…
