I blame Coachella. That, I think, is where it all soured for boho - by which I specifically mean the ’70s-via-early noughties iteration that is ingrained in the Millennial psyche. Coinciding with the rise of ‘festival fashion’ as a fast-retail category via some culturally dubious accessories, it was under the glare of the Indio sun that what had once been charmingly free-spirited quickly plummeted into pastiche (think: Manson family in Revolve).
Gradually, then very, very quickly, boho became a byword for naff. It was too obvious, too basic; unsophisticated, unsexy, inauthentic, a bit much, the opposite of cool. Even as fashion plundered Y2K for inspiration in recent years, it was for the low-slung, the cropped and the trashy. What didn’t get a look in were the 2003-ish looks of Sienna…
