“Starting a new business at the age of 39, not knowing anything about retail, distribution, e-commerce, net sales, I had a huge learning curve...”
So confesses Reese Witherspoon, our Entrepreneur of the Year, mastermind behind the one-year-old retail phenomenon Draper James, her lifestyle portal to the style, femininity and grace of her Southern roots in Louisiana and Tennessee. Named after her beloved grandparents, it’s Reese’s hands-on celebration of “authentic Southern style”, with clean, bold, classy designs across floral shifts, perforated tote bags, quirky accessories and traditional lace and pearls. The enticing home page even announces, “Come on in, y’all!” Like Reese, it’s a sparkling combination of charm, fun and positivity; a venture she financially backs herself – “It’s all my own money, all my own time” – and fortuitously timely…
