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SQUEEZE AND THEN SQUEEZE SOME MORE…
The ‘L’ and ‘M’ in Liberty Media certainly don’t covertly stand for ‘Less is More’. There’s much to be said for the growth of Formula 1 since its American takeover in 2017. Audiences have boomed, revenues rocketed, and investors and commercial partners enticed. But there’s surely a risk that the championship one day, perhaps sooner than later, becomes a victim of its own success.
For this, see the record-breaking provisional calendar for the 2023 Formula 1 season with 24 rounds and, thanks to six sprint contests, 30 races. Now, there’s nothing new in highlighting the shortcomings of a new schedule or its constituent events. However, this time around there are more reasons to do so than ever before.
Firstly, the monetary…
